www.globalchange.com Customer relationship management. Direct marketing, mailshots, maildrops, telemarketing, brochures, sales literature, business mail volumes, national post office,. Customer fatique with 30000 brand names. Saturation of direct marketing. Advertising literature can make customers annoyed. New models of direct marketing. Niche marketing and targeted promotional campaigns. Click through rates, and response rates for direct mail campaigns. Use of databases and loyalty schemes, membership information and personal data to customise direct mailings. Direct marketers and future marketing trends. New marketing techniques and new technology. Digital marketing, web 2.0 and online marketing. SMS marketing and GPS mobile marketing using GPS. Falling response rates. Design and packaging of direct marketing mailshots. National mailing campaigns. National association of direct marketing and advertising agencies. Waste of resources, paper, energy, time. Future of paper, future of brochures and future of books. Why paper works. Personal bandwidth of human eye. Sales literature is still important. Capacity of human ear and human eye. Speed of data acquisition. Brain processing speed. Power of scanning text. Slow reading speed on computer screens. Business managementvideo by keynote conference speaker Dr Patrick Dixon, Futurist and author of 12 books on global trends including Futurewise and Building a Better Business. Logistics, supply chain, management, wholesale
Video Rating: 4 / 5

Stephanie Leffler and Ryan Blair discuss the growth of viral websites like Social Diva and Flavor Pill. Leffler and Blair discuss how these two companies have grown and used the web and viral marketing to gain popularity and an avid following.

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50 Responses to 3 Marketing, direct marketing, online marketing, mobile …

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  2. gariouscom says:

    thanks, this will be a big help for the newbies in mobile and online marketing! keep it up 🙂

  3. eonlinebizopp says:

    If you knew a very, very simple secret would you use it? I just bet you would?

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    Very Cool! Very hard to find information like this. KillerVideoSquesszePages.lubhub.info

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  10. meetstaci says:

    I found ur info useful, thank-you

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  11. san4iu says:

    @pjvdixon yes, it is, actually now I’m working on a project for a company that wants a new brand positioning and our team is more focused on adv through internet more than on news papers or paper based marketing, people are too busy to look for something on tv, magazines, internet and so on..many sources and few time for it…i stopped buying Cosmo because it’s annoying me, and i was addicted before 🙂
    Anyway I’m looking forward to watching more interesting videos on this topic!

  12. pjvdixon says:

    @san4iu Paper-based direct marketing will die – last century model. But still has a lit of life left in it depending on industry

  13. san4iu says:

    I really like your seminars!!! Found them useful and practical. You’re so right about advertising through internet or post-mail, I’m not looking through them because I have no time for it. I do only if I see something that catches my attention, otherwise all marketing team’s effort o reach me, as a potential customer, goes to recycling.
    This is a very good point, thank you!!!

  14. pjvdixon says:

    Thanks – direct marketing –> online is hard transition for many.

  15. Fourlittleones says:

    Helpful, thanks

  16. pjvdixon says:

    Mobile marketing requires a complete rethink about relationship with customers since you have to understand not only where they are, but how they are thinking and feeling at any given moment when you are marketing to them. Glad you liked the video. Plenty more on my channel pjvdixon.

  17. todayseasy says:

    I agree with the mobile marketing. Since billions of people now a days are using phones. It is now considered to be a necessity not a luxury.! Agree?

  18. MediapostSpain says:

    Un vídeo realmente didáctico, máxime teniendo en cuenta que, ahora más que nunca con la crisis económica, la publicidad y el marketing directo están recuperando un protagonismo especial como estrategia para llegar a los clientes de manera efectiva y rápida

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    bitch got told at the end…had to cut the mics,

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