One new and exciting way to market your business and attract new customers is through social media. Social media is a burgeoning technology, which gives you the opportunity to really put yourself on the map if you take advantage of it promptly and wisely. This article will give you some ideas that will give you a leg up on the competition in the social media marketing game.
Include on the upper right hand portion of your Facebook page a “like box.” That way, folks will “like” you on that site. They don’t even have to leave your blog to do it. This makes it simple for people and helps expose your presence more.
Make sure to update all of your social networking sites regularly. A lot of users of social networks will expect you to update frequently. If you don’t do this, you may get a bad reputation and that loses customers. Make sure your social networking sites are updated a few times each week.
Until you can develop your own unique voice in the social media networking world, try following the ideas of others. Find out how your competition uses social media for their marketing purposes, and get ideas from them until you have an idea of what will work best for your customers and your business. Look at how they’ve designed and filled their profiles and read through their regular posts.
Set up a Twitter account to automatically send out each of your blog updates. You could also post links to influential, interesting bloggers’ content. They might enjoy the publicity, and your followers are sure to like the stellar content you provide.
When you upload a new YouTube video, always add links to your website, and Facebook or Twitter pages. If you can get people who view your video to share it on social media, your audience will swell.
If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.
When participating on a social network, reciprocal communication is required. When an individual customer voices an idea, chances are that others share it. It is important to let them know you are listening.
Providing exclusive offers, such as coupons or discounts, can really boost your presence on social media sites. Give those who like or follow you a small but significant benefit. Your customers will enjoy having access to limited offers and will be more likely to buy something from you.
Your top competitors can be an excellent source of information. Go to social media networks and check out how they are executing their technique. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.
Learn about how broad social media marketing is if you want to use it correctly. Social media gives you a rare opportunity to network with your target audience. You can have them interact with you or with your brand and assess where they stand based on your interactions. Social marketing is, of course, a great way to extol the virtues of your products, but you should look at it as more of a form of great customer relations.
A photo contest is a fun way to increase excitement and exposure of your products. Let people know that you will give a nice reward to the most creative picture that includes your brand. They will share these photos with others in their networks who might not know who you are and expose you and your company to new markets.
Follow your followers on Twitter. It is proper etiquette on Twitter. Doing so shows your customers that you respect them and that you don’t feel that you are superior to them. Tweet back to those who follow you to show them the proper respect and courtesy.
Social media marketing is similar to traditional methods, but the fact that few companies are actively involved in it, can give you the edge. If you don’t use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.
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