See how a burrito started a social media phenomenon.
Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Massimo Burgio, Founder & Chief Strategist, Global Search Interactive on the Facebook marketing strategies and tactics you should avoid, or pay the price by having your Facebook account revoked or terminated. But Massimo says if you are on a low-budget, Facebook is still the greatest platform for a marketer, superior even to Google ads. Massimo says with Facebook you can deploy a very effective engaging communication plan. The key lesson with social media marketing is engaging your audience and targeted customers. In order for businesses to sell effectively on Facebook, Massimo says businesses should build their own individual applications that are targeted to what their users need and deliver it. As soon as the user engages with the application, they will immediately grant you access to all of their data. Content remains king, according to Massimo. Tracy concludes with an example citing Fedex and when it launched a branded app on Facebook, exploiting an opportunity for its customer base within the Facebook platform, and got tons of branding. To learn more about speaking at SES London, please visit: www.seslondon.com