The first commandment of email marketing is to never send unsolicited messages. When you send out your emails to everyone, many people will mark them as spam. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Experiment with different formats for your email newsletters. New offers and the most crucial information should always be at the top. But you should try different formats to see which one gives you the most responses. After you have identified which format is most effective, you should continue utilizing it. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
You should always have permission before emailing any individual. If you fire off unsolicited emails, the recipients are not likely to take you seriously. You could lose customers and get reported for sending unwanted emails.
Do not ever send emails to your customers more than one time per week. Your customers are busy and don’t want to be bombarded by too many messages. If you send out more than one email per week, you will see that your customers will delete or not read them.
You usually don’t want to send emails around major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are obviously exceptions to this rule. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Having an unsubscribe link where it can be clearly seen is a great idea. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Check out spam emails you receive yourself to see what you should not do in your email promoting campaign. Get a free account and post your email address and you will get spammed. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. By not spamming others, you immediately make yourself more credible.
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback means to ask your readers for suggestions and their opinions. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. There are many tools and software programs available that will tell you the links that get the most attention.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. Mobile devices have lower resolutions, so your space will be limited. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.
It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. If you send unsolicited messages, at best recipients will unsubscribe or trash them, and at worst, they will report them as spam. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
Use a personal tone in all e-mail marketing campaigns. Your customers are more likely to respond if they feel like the company perceives them as an individual, rather than a number. Sign the message with the name of your company’s president or CEO to impress your customers.
Always get permission before sending emails to anyone. Filling your mailing list with individuals who never chose to receive your marketing emails will not do your business any favors among potential customers or the account owners. Some email providers view these actions as spam and may terminate your service.
It’s extremely important to send your marketing emails with a personalized touch. There is much more that you can do than simply putting a first name into the message template. Make use of every bit of information you have collected on the people you send emails to. Categorize your subscribers based on demographics, including location or buying preferences, and then cater to their specific wants and needs.
You should now have a better idea about how marketing via email can help you can your site reach the goals you have set forth. Take the advice you just read to heart and you will soon achieve impressive results.
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