James “Jimmy” Nicholas reveals top tips from Main Street Marketing Machines Fusion Conference, in San Diego, CA – June 2011. In this video James talks about the importance of blogs and video marketing and content creation strategies for small businesses. For Part 2 Go To www.youtube.com To see “Jimmy” at Torrey Pines Golf Course Go To – www.youtube.com James “Jimmy” Nicholas is an internet marketing specialist, consultant, and strategist. He helps clients all throughout the world with their marketing. He successfully operates multiple internet marketing companies: EasyWebCreations.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in Custom Website Design and WordPress Development www.EasyWebCreations.com JimmyMarketing.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in driving local targeted marketing and traffic for businesses http MarketingGroupUSA.com 774 Broad Street Extension Waterford, CT 06385 860.442.9999 Specializing in consulting, coaching, speaking, and products about online marketing for businesses www.MarketingGroupUSA.com
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In this video, Internet marketing expert Lee Odden explains how search engine optimization (SEO) and social media can work together to promote your website. It’s a straightforward, but often misunderstood formula. SEO and social media marketing have a kind of yin and yang relationship, says Odden, with content being the glue that holds them together. Content of various kinds, of course, is displayed in the search results. A lot of companies have done a good job of optimizing their existing content. But to be successful these days, you have to create new content centered on customer needs. So develop new content that uses keywords the your customers care about. At the same time, however, build your social networks over which you can distribute your content. Odden suggests using social media monitoring tools to identify communities where people are already having conversations related to your keyword targets, and then build your presence there. Your goal is to participate actively so that you become a trusted resource in those key online communities. Lee Odden is the CEO of TopRankMarketing.com and writes a regular TopRankBlog.com. This interview was recorded at the Search Engine Strategies Conference in Chicago, in October 2010.
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