NEW YORK ( — Tax preparation giant H&R Block leaped into social in a big way this January. It’s coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social initiative.

Tagged with →  
Share →

One Response to Inside H&R Block’s Social Media Marketing Blitz

  1. TheWealthyPromoter says:

    Learn a simple, and very effective…affiliate marketing technique by marketing across 40 + social networks with multiple accounts, send scheduled text updates with links to 40 social networks on tiwtter and many more sites. Go to my profile and visit my site to learn how. Im just giving this stuff away!