A lot of people automatically think of spam when they hear of e-mail marketing and are not open minded to it. The truth is that this method can be used to promote a business successfully, cheaply and easily. These are some great ideas you can try right away.
The first commandment of e-mail marketing is to never send unsolicited messages. Sending out unwanted marketing emails to individuals who don’t want them will get your e-mail marketing messages marked as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Make sure your emails are closely targeted. Once your list has grown a little bit, try to entice your current readers to refer new readers. Remember to have a subscribe link inside your email; hopefully, your customers will pass it to their friends that have similar interests on the products that you offer. This will cause your base to grow organically.
Use A/B testing to see which emails are successful and which ones aren’t. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This can help you see which subject lines cause readers to open your messages and which get ignored.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Make sure that your subscribers receive special articles that are only available via email. Put some offers into emails that will save them money on products or services. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Avoid sending more than one marketing email per week. Your customers are busy and don’t want to be bombarded by too many messages. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Try to make the message in your emails sound somewhat personal. Customers are more positive to these kinds of messages than impersonal or bland ones. In addition to this, having the emails come from your company’s President or CEO will create a strong impression on customers.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Do not bore or overwhelm them with strong sales tactics. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
Always get permission before sending emails to anyone. If you have an email list with customers that don’t want to receive emails from you, it can hurt your business. Some email providers view these actions as spam and may terminate your service.
Keep your viewers in the forefront of your mind when thinking about what you just read, so you can go out and create a campaign that works. Find out what people want to see. What information would they like to read? What is the best way to deliver on these questions and increase your sales? Use these answers to chart a course for yourself.
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