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Video Rating: 4 / 5
A super cheesy, “Ronco-style” commercial for “TRIBAL KNOWLEDGE: Business Wisdom from the Grounds of Starbucks Corporate Culture” (Kaplan Publishing, 2006). While this commercial is a joke, the book isn’t. The author, John Moore, is a former longtime Starbucks marketers and in TRIBAL KNOWLEDGE, he shares insider knowledge on how Starbucks found prosperity from selling a commodity. For more, visit www.TribalKnowledge.biz.
Video Rating: 0 / 5
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Great video guys! Good information. Thank you so much.
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Thanks for taking time to share that Mark.
What do you find most challenging about publishing videos?
-Travis
Hello marketingprofessor
I have to admit I am very impressed with the quality of your videos here on youtube.
They are certainly a pleasure to watch as I do enjoy them.
I am sure there is many others who also feel the same about your videos.
Mark McCulloch
Cool video guys…
Learn a simple, and very effective…affiliate marketing technique by marketing across 40 + social networks with multiple accounts, send scheduled text updates with links to 40 social networks on tiwtter and many more sites. Go to my profile and visit my site to learn how. Im just giving this stuff away!
Thanks Rex, hope others find value in it as well.
Great video guys! You’ve hit the nail right on the head.
push hard sale on Starbuck case book. i think it’s does not work.
For a marketing specialist this is a very poor advertisement. Makes you question the quality of the book.
Also the voice is very very annoying…