Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never send unnecessary messages to your customers. Only send them information that they’ll find relevant and useful. Nothing will sink a business faster than random, bothersome messages. Customers like relevance, not jokes or other nonsense.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. This is an easy way for people with smart phones to access your website and/or coupons. Make sure these codes are on the different printed material you provide. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. For even more objective input, you may want to consider paying for outside testing services.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. Find a way to differentiate yourself from you competitors.
Avoid sending texts early in the day or too late at night. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
Before starting a new mobile marketing campaign, look at the success rate of the first one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Apply the same formula to design a better campaign.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If a person can’t understand your ad, you might lose a customer.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
If it is easy for a recipient to resend your ad, they probably will. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
When developing a mobile app for your company, make it relevant and convenient to your customers. If your app is not relevant, chances are that your customers will not use it.
Do not overdo your use of mobile marketing, or customers may get annoyed. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
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