TIP! Host a giveaway to get some extra attention for your presence on Facebook. Try getting your customers to ‘like’ your site by giving them something for free.

Facebook is orders of magnitude more popular than the second-most-popular social media site. There are millions of members and millions more signing up each day. If you have a business, Facebook could be a great opportunity for you to build your brand. Read on to learn what to do.

TIP! Link all of your published content to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook.

Giveaways are a great method of drawing attention to your page. Offer free samples to your subscribers who share your information with others. Announce winners on your page and repeat as necessary.

TIP! Keep your page creative and different from other pages. You can do this by making your page colorful or adding lots of photos to it.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by creating a more colorful page and adding things like lots of photos. Plain pages don’t get the attention professional looking pages do.

TIP! Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post.

Keep spam off of your Facebook page. There are built-in filters that can help you monitor your page. You will be able to set up a list of keywords that will be filtered off of your page.

TIP! Be sure and answer all questions that people post on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.

Custom Tabs

TIP! Don’t forget the people that are already subscribed to your page. In the rush to get new customers, many companies inadvertently take their old customers for granted.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.

TIP! You should think about the opportunities on Facebook with direct advertising. You can customize your ad by having people of a certain age or gender view it.

Don’t neglect the audience you already have. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience must feel respected. This will boost engagement and build your relationships.

TIP! Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. There is no reason for these customers to see the daily happenings at your company.

Hide your content from non-fans. You will get more fans this way because they will want to see the hidden information. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

TIP! Of course, you want your Facebook marketing efforts to pay off. Thus, you should try to set achievable goals each month.

When you use Facebook as a marketing tool, you might get off to a bumpy start. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

TIP! Personalize your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring.

Find opportunities to build your leadership. Facebook offers you many opportunities in building up your leadership role in your niche. Be looking for all opportunities you can find to post comments using your expertise. It will help you increase brand recognition.

TIP! Be alert for every chance to enhance your leadership profile. Facebook offers a great place to become a leader within your niche.

Be aware of what the purpose is of having a Facebook page. Just putting one up for the sake of having one is not enough. Do you utilize it as a means to speak to customers. Or perhaps it is so that they may contact you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.

TIP! Attract extra likes to your Facebook page by running a special promotion or contest. You can provide the winner with free product or a great discount when you reach your “Likes” goal.

Make sure you are posting professional photos on your Facebook page. You want the photos to reflect the professional nature of your business. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.

TIP! Make sure your profile remains updated. If there are any changes in your business, change your profile page to reflect them.

Do your best to get your customers to interact on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. You may offend users if you constantly hound them to stay on the topic that it originated from. The only time it’s a good idea to take action is when people start to say offensive things.

Facebook Marketing

TIP! Develop contests for Facebook that lets folks get involved in what you are offering. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. Having read the article above, you should know now a great deal more about Facebook marketing. Get started with your new Facebook marketing strategy today.

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